Happy birthday to Boux! Boux Avenue, the lingerie chain owned by entrepreneur and Dragon's Den star Theo Pathitis is celebrating its 1st birthday this Sunday 1st April 2012. Boux says 'you always remember your first'!
Boux have got a long weekend of fabulous events, offers and parties happening to celebrate, plus they are offering the chance to win your online order free on Friday.
What's more is that there is a double celebration going on at the Bullring Shopping Centre, Birmingham, as the newest Boux Avenue store has opened. Of course, Mr Pathitis was there to officially open the shop, cut the ribbon, greet the waiting crowds and of course pose for photos surrounded by women!
Boux have recently teamed up with Strictly Come Dancing's Ola Jordan for their new Spring Romance range. Every Boux shop front has been decorated with our hanging lanterns, you may even spot a few of the smaller coloured lanterns dotted around the stores! We sent a huge variety of paper lanterns in pink, fuchsia, orange, light yellow and dark yellow, with sizes ranging from 8" in diameter to 20".
The Spring Romance range fronted by Ola showcases lingerie in pastels and candy shades mirroring the lantern colours. Ola can be seen wearing various ensembles from the Spring range jumping out of birthday cakes in Boux windows. The same images of our lanterns and Ola can be seen on the Boux Avenue website's homepage.
You can see our paper hanging lanterns in any of the nine stores around the country now, including Lakeside, Bluewater, Glasgow, Cardiff, Westifeld, Norwich and Birmingham. Or why not go online http://www.bouxavenue.com/